Four was delighted to work alongside our client Ensemble Property with their first-ever property project: Prelude and created the entire project branding concept and visual.
We tried to find the most suitable name for the project being the first-born baby and the process was just as exciting. We wanted to keep the musical theme as well as reflect the meaning of the beginning. Prelude became the perfect choice.
Prelude sits in a quiet treelined street at the edge of Doncaster Hill. It brings a taste of urban edge to the neighbourhood with minimalist cube forms, black metal-framed windows and expansive glass-walled balconies.
To match the architect's style, we have selected a neutral and soft tone for the project to elevate its elegance. The meticulously crafted interior promotes multilevel open-plan living with soft tones, stone feature walls, concealed lighting and premium fittings.
We have also incorporated a classical music theme throughout renders and other collaterals.
PROJECT:
PROJECT SCOPE:
Market Research
Naming
Brand Strategy
Brand Visuals
Project Brochure
Copywriting
Sales Presenter
Marketing Floor Plan
Brand Merchandise
Brand Suppliers Management
Hoarding Design
Lifestyle Photography Management
3D Render Management
Material Box Design and Management
Website Design
Social Media
Creative Direction: Jonathan Zhang
Brand Strategy: Qin Hang
Social Media: Angelina Liu