27/01/2021 CASE STUDY
Yizi Garments Co. Ltd is a medium-sized garment factory located in Dalian, China. While it has excellent production and export capabilities, its brand recognition outside of China is almost zero, and there are no continuous sales leads. With ongoing changes in China's trade relations with the world and the outbreak of the pandemic, the roles played by Chinese factories have been further impacted. Yizi urgently needs to upgrade its factory brand, particularly for the European and North American markets, and establish its own brand to compete with similar manufacturers.
Yizi has approached Four and Co Creative to help them upgrade their brand in the international market, enhancing their brand image as a garment OEM in the Asia Pacific, European, and North American markets.
Four has provided:
Brand Strategy
Naming
Visual Identity
Slogan
Website
Brand Pitch Deck
Photography Brief
"The upgraded branding image has significantly helped us with our overseas business in dealing with clients and wholesalers."
Shuyu Wang, Founder and Director, YIZI Garments
Creative Director: Jonathan Zhang
PR Director: Angelina Liu
Strategy Director: Qin Hang
Photographers: From YIZI Garments